Branding and print communication to launch a new product from the Zee Network,
aimed at offering the largest compilation of Indian entertainment content for world markets.
Tuesday 27 March 2012
EKTA CALIFORNIA, Pune - Advertising II
A campaign with the imagery of a relaxed life created for California,
a plush residential property located at an up-market Pune address.
Wednesday 7 December 2011
LODHA - New Cuffe Parade (Website)
Mumbai’s first ever world-class living destination was launched by the Lodha Group.
New Cuffe Parade, with a footprint of 23 acres, is envisioned amidst a 250 acre city center proposed by the MMRDA.
The duties for NCP’s online communication thrust, covering website conceptualization, design, architecture, implementation and hosting, have been entirely handled by Young.
PHASE 1 of the digital campaign involved the conceptualization, design and implementation of myfuturecity.in – a site that worked in synch with the mainline teaser campaign of NCP.
Interactive in nature, the site offered Mumbaikars a platform to contribute their views on Mumbai’s ideal city center.
PHASE 2 involved the development of the complete NCP website in time for the mainline print launch. An optimal html-flash combination has been used to enable quicker loading, better user experience and SEO compliance. With further development on the anvil, the browsing experience of this site is set to get even better.
PHASE 3 involved the development of the project site for the first of the residential towers within NCP. Users browsing the main NCP site get guided to this project site which follows the same html-flash template for a consistent browsing experience and uniform brand imagery.
SAJALA from Sankpal - Advertising
A stand-alone creative that fills the gap between the already released print campaign and the second phase of communication for Sajala ultra-premium villas.
The central Idea of 'ultra luxuries amidst nature's serenity' stays maintained with the imagery focused on the pristine beauty of Sajala's surroundings.
Monday 3 October 2011
EKTA CALIFORNIA, Pune - Advertising
A print campaign developed for EKTA California, an upscale apartment complex situated
in one of the plushest spots of Pune. The creative approach deviates from the usual
‘larger-than-life’ approach and settles for a route that’s light, witty and yet, elegant.
SAJALA from Sankpal - Branding & Advertising
This is how a super-exclusive villa community with ultra-heady luxuries was promoted
to India’s super-elite.
The identity and stationary reflected the stature and class of the project. The communication thrust was achieved through full-page ads in top-league media vehicles like the Times of India, Economic Times, Harvard Business Review and Bombay Times as well as outdoor activity
along the Mumbai-Lonavala corridor.
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