LODHA - New Cuffe Parade (Website)

Mumbai’s first ever world-class living destination was launched by the Lodha Group.

New Cuffe Parade, with a footprint of 23 acres, is envisioned amidst a 250 acre city center proposed by the MMRDA.

The duties for NCP’s online communication thrust, covering website conceptualization, design, architecture, implementation and hosting, have been entirely handled by Young.

PHASE 1 of the digital campaign involved the conceptualization, design and implementation of myfuturecity.in – a site that worked in synch with the mainline teaser campaign of NCP. 

Interactive in nature, the site offered Mumbaikars a platform to contribute their views on Mumbai’s ideal city center. 

 

PHASE 2 involved the development of the complete NCP website in time for the mainline print launch. An optimal html-flash combination has been used to enable quicker loading, better user experience and SEO compliance. With further development on the anvil, the browsing experience of this site is set to get even better.

 

PHASE 3 involved the development of the project site for the first of the residential towers within NCP. Users browsing the main NCP site get guided to this project site which follows the same html-flash template for a consistent browsing experience and uniform brand imagery.

SAJALA from Sankpal - Advertising

A stand-alone creative that fills the gap between the already released print campaign and the second phase of communication for Sajala ultra-premium villas.

The central Idea of 'ultra luxuries amidst nature's serenity' stays maintained with the imagery focused on the pristine beauty of Sajala's surroundings.

EKTA CALIFORNIA, Pune - Advertising

A print campaign developed for EKTA California, an upscale apartment complex situated 

in one of the plushest spots of Pune. The creative approach deviates from the usual 

‘larger-than-life’ approach and settles for a route that’s light, witty and yet, elegant.

SAJALA from Sankpal - Branding & Advertising

This is how a super-exclusive villa community with ultra-heady luxuries was promoted 
to India’s super-elite. 
The identity and stationary reflected the stature and class of the project. The communication thrust was achieved through full-page ads in top-league media vehicles like the Times of India, Economic Times, Harvard Business Review and Bombay Times as well as outdoor activity 
along the Mumbai-Lonavala corridor.

Tata Motors CVBU Conference Branding - Posters

A poster series aimed at inspiring company resources to work in partnership 
and not in isolation. 

Pearls Global Arena - Branding + Advertising

Communication goes the full distance with branding, pre-launch, launch and post-launch activity across print and outdoors for a self-sustained, world-class township on the outskirts of Mumbai.

Sankpal.com - Website for a realty company

Taking up the digital challenge as a mainstream creative agency and succeeding. 

The website for Sankpal achieved a synergy between aesthetics, functionality and user-friendliness.

 

SIERRA VISTA from Sankpal - Branding & Advertising

A Spanish themed complex comprising of villas and apartments finds branding 
and communication support with a Spanish flavor no less. 

Times Mangal Parv - Teaser + Reveal

An annual activity developed by Times Property for the home buying market of Mumbai city. The reward proposition of the Times Mangal Parv formed the core of the campaign which engaged eyeballs and earned reviews from platforms covering print, radio and outdoor.