Mumbai’s first ever world-class living destination was launched by the Lodha Group.
New Cuffe Parade, with a footprint of 23 acres, is envisioned amidst a 250 acre city center proposed by the MMRDA.
The duties for NCP’s online communication thrust, covering website conceptualization, design, architecture, implementation and hosting, have been entirely handled by Young.
PHASE 1 of the digital campaign involved the conceptualization, design and implementation of myfuturecity.in – a site that worked in synch with the mainline teaser campaign of NCP.
Interactive in nature, the site offered Mumbaikars a platform to contribute their views on Mumbai’s ideal city center.
PHASE 2 involved the development of the complete NCP website in time for the mainline print launch. An optimal html-flash combination has been used to enable quicker loading, better user experience and SEO compliance. With further development on the anvil, the browsing experience of this site is set to get even better.
PHASE 3 involved the development of the project site for the first of the residential towers within NCP. Users browsing the main NCP site get guided to this project site which follows the same html-flash template for a consistent browsing experience and uniform brand imagery.
